The Blaze

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French producer/director tandem The Blaze are cousins Guillaume and Jonathan Alric. They began making music together when Jonathan, who was at film school in Brussels, asked Guillaume to work with him on a music video soundtrack. As a duo they took the name The Blaze. They have explained that in addition to the strength and warmth suggested by the name, it means "name" in French slang. Their distinctive integrative method involves producing sound and visuals at the same time, creating an especially strong link between music and image. In January 2016 they released their debut video, "Virile," on Brodinski's Bromance Records. It won the UK Music Video Award (UKMVA) for Best Alternative Video - International in 2016. On 7 April 2017 they released their debut EP, Territory, on the new Animal 63 label (headed by management and publishing company Savoir Faire and Believe Digital). The EP's six tracks included "Virile" and "Territory." Their "Territory" music video, released in February 2017