Deep Purple

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Deep Purple is a British rock band formed in London in 1968. They are regarded as pioneers of heavy metal and modern hard rock, although their musical style has incorporated elements of psychedelic rock, progressive rock, and blues rock over the course of their career. After beginning with a more psychedelic and progressive approach, they moved toward a heavier sound with the 1970 album "Deep Purple in Rock". Along with Led Zeppelin and Black Sabbath, they are frequently cited as central figures in the development of British hard rock and heavy metal in the early 1970s. In 1975, the Guinness Book of World Records listed them as the "globe's loudest band" following a 1972 concert at the Rainbow Theatre in London. The band has sold more than 100 million records worldwide and has generated several related projects and spinoff bands, including Rainbow, Whitesnake, and Gillan. Deep Purple were founded by Rod Evans (vocals), Ritchie Blackmore (guitar), Nick Simper (bass), Jon Lord (keyboards